Before starting working at Maximum back in 2012, I worked in the online recruitment advertising world for 2.5 years at a slightly smaller company. Maximum was one of their customers and I always liked the campaigns they developed. When I saw that Maximum was looking for a Campaign Manager, I didn’t doubt for a second and applied for the job.
As a campaign manager I have the opportunity to work with a lot of Maximum’s European and Asian-Pacific clients and be involved with their projects. A campaign manager is involved from the start of the project when we develop the media plan until the end when the campaign results have to be presented. Not one campaign is the same, nor is one client, which makes working at Maximum very challenging and dynamic. During my job interview, I asked whether I should also manage one or more international campaigns. The answer was ‘no’. But somehow, we have managed global campaigns for two years already. Things can take a quick (positive) turn here at Maximum.
At the end of the day, what I love to see most is that our client is able to meet their recruitment targets because of my contribution in the analysis and campaign management.
How do you do it?
My job begins with a briefing from the client or project manager. Together with the media specialists, we work out a detailed strategy for the client taking into account their objectives, the target audiences, and budget. Not surprisingly, such a strategy is very elaborate including all different media channels, their launch dates and daily budget, several targeting settings, reporting times and much more.
I am responsible for the set up of accounts and campaigns, and I have to come up with creative ideas to expand the campaign’s visibility or increase the CTRs (click-through rates) in order to get the best results. As a campaign manager, I continuously monitor and optimise the campaign and I provide the client with regular updates to inform them about the progress. It is important to work securely since every small mistake can have major consequences. For instance, I have to make sure that banners are not displayed on websites that can damage the client’s reputation. I also dive into web analytics to measure the campaign’s effectiveness by looking at different data metrics. The key findings and learnings will be reported to the client before I provide them with a fitting advice for any future campaigns.
What skills do you need?
Since I have a strong affinity with numbers, data and graphs, it is easier to analyse campaign results and provide recommendations to clients. Because I sometimes work with six or seven different media channels (like Google Adwords, Facebook, mobile platforms, job boards, etc.), you need to have affinity with online marketing and should be used to working with web analytics tools. Also, being a campaign manager means I work on multiple projects at the same time. It requires lots of multitasking skills and I have to be able to switch easily between the different projects on a fast pace. I also need to have some understanding of copywriting and website technology.
However, that said, all skills can be taught and working as a campaign manager just requires lots of practice. Luckily, the other campaign managers at Maximum are more than happy to help you get settled into your new role.
Working at Maximum is a team effort. No matter what role you’re in, we work together as one. To fit in, you must be humble, kind, demanding, encouraging, and inspiring. Collaborating well is the key to your success.