After his study at the Rotterdam University of Applied Sciences, the Willem de Kooning Academy, with a major in Advertising, Ed followed his creative passion and joined the Dutch advertising agency BvH as an art director. The Royal Navy was one of the agency’s largest clients and provided Ed with the perfect introduction to Employment Marketing and Communications, where he has become one of the world’s leading figures over the past 29 years. In 1991, Ed co-founded Job Company, which rose to be the leading employer branding and communications agency in the Netherlands, and was sold to TBWA\ in 1996. He then became a consultant to TMP, advising on the acquisition of traditional recruitment advertising agencies in Europe and the launch Monster.com. During this period, he realised the impact technology was going to have on the industry and this inspired him to found Maximum in 1999. With fellow shareholder Emile MacGillavry, he established Maximum Shanghai in 2007, and Hong Kong and Singapore in 2012. Today, Ed is acknowledged as a strategic and creative pioneer in the digitalisation of employer brands, globally and locally. He is still actively involved in developing and leading client business and his strategic and creative experience spans global brands and organisations such as KPMG, EY, Deloitte, Deutsche Bank, Barclays, ING, the IRS, Aegon, Netherlands Ministry of Defence, Shell, MSD, Novartis, McDonald’s, Burger King, Starbucks, Philips, Sony, Ericsson, Procter & Gamble, Unilever, T-Mobile, American Express and Porsche.