engineering@Polys is a collaboration between the engineering schools of five polytechnics in Singapore – Nanyang Polytechnic, Ngee Ann Polytechnic, Republic Polytechnic, Singapore Polytechnic, and Temasek Polytechnic. 
The objective is to combat the declining take-up rate of engineering courses.

Maximum was given the task to create a marketing communications campaign for engineering studies as well as a media outreach programme to two target audiences – students and their influencers (secondary schools and parents). engineering@Polys had already created five mascots (E-types) with each one representing a different type of engineering, which had to be included throughout the campaign.

Solution

We created an integrated campaign across several platforms (print, online media and social media) to raise the appeal of engineering studies at the five polytechnics and re-kindle the interest in engineering amongst our target audience.

Given the range of engineering courses offered by the five polytechnics, we promoted the engineering industry as a whole by directing students to a central information website (www.engineering.edu.sg) that enabled them to find out more about the career prospects in the industry and the courses that are available to unleash their engineering potential.

Print

Posters were developed featuring current students studying in one of the five polytechnics and displayed at their previous secondary schools. Direct mailers were also produced and sent to students about to sit their O-Levels. All of these were made to inform and encourage the audience to attend engineering events.