Stora Enso wins the 7th Shanghai PR Awards for Excellence
We would like to congratulate Stora Enso for winning the Silver PR Awards for Excellence with the "Stora Enso – Grow Your Mind" campaign developed by Maximum.
On June 19th, 2014, the Employers Branding campaign "Stora Enso – Grow Your Mind" which was developed by Maximum won the Silver Award in the ‘7th Shanghai PR Awards for Excellence’. The ‘Shanghai PR Awards for Excellence’ is one of the most authoritative awards in today’s Shanghai PR industry.
Stora Enso is the global ‘rethinker’ of the paper, biomaterials, wood products and packaging industry. In 2012, Stora Enso built a world-class 1.6 billion Euro packaging board and pulp mill in Guangxi, China. For this project Stora Enso needed to attract top talent from the industry.
Stora Enso’s dedicated project team worked together with Maximum to develop the “Grow Your Mind” campaign and launched it across different media channels. Maximum helped Stora Enso achieve their 2013 graduate recruitment targets with a creative interactive campaign and a sophisticated media placement strategy.
The ‘Grow Your Mind’ campaign was well received by the global headquarters in Finland and contributed to Stora Enso’s global employer brand. When looking at the list of companies winning this prestigious award we couldn’t help but notice that there were few B2B companies recognized. We’re truly proud of this achievement and see this as an encouragement prize for impactful employer branding campaigns.
