Jill Xu

Research Director / Head of Media


Of the 1.4 billion people in the people’s Republic of China, there is no-one with a greater knowledge of its diverse labour forces and talent pools, the motivators (and de-motivators) of its people in their working lives, and the media consumed by professionals – than Jill. She holds a degree from Shanghai University of International Business and Economics with a major in Journalism in English and joined Maximum Shanghai as a researcher in 2008. Since then, Jill’s record has been one of unprecedented achievement. She co-wrote the agency’s landmark publication ‘Inside China’s talent market’, ushered in a new era of integrated employer marketing by authoring China Social Network Employer Branding and Recruitment Advertising Survey, and became the ‘Living Google’ for the China’s job and education sector. Jill’s training, experience and natural curiosity, mean that she is an expert at finding and reading stories that hide within data. She is great at telling them too, bringing complex facts and figures to life in ways that have transformed talent attraction and engagement for Maximum clients such as Novartis, Boehringer Ingelheim, Roche, Johnson & Johnson, Bristol-Myers Squibb, AstraZeneca, Deloitte, American Express, KFC and Pizza Hut, Starbucks, Mondelēz, Media Markt, Ikea (Ikano), Philips, Porsche, Fiat-Chrysler, ASML and Shell.

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