Dan graduated from Leeds College of Art and Design with a degree in Visual Communication and moved to London in 2004, starting out in healthcare advertising. In 2005 he switched to employer branding, joining Work Communications (now part of Capita) as an art director, where he worked on a wide range of clients and industry sectors.
In 2010 Dan left London and relocated to Hong Kong as part of a start-up team, taking up a creative leadership role, responsible for establishment, development and growth of creative output in the region.
Dan joined Maximum to establish the Hong Kong office in 2013, responsible for overall day-to-day operations, hiring the team, acquisition of accounts and delivery of work in the local market, and collaborating with Shanghai and Singapore offices on key regional projects. Key accounts include AIA, American Express, CLP, HTC, FWD Insurance, Jebsen, Porsche, Shell and Swire.